There once was a great man...
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There is so much research and inquiry into what it means to be great. Philosophers, kings, priests, scientists, writers, artists, saints and sinners have all explored the path to greatness.
This initiative is a present day pursuit of individual and collective greatness. Everyone, especially men, feel a calling for greatness. It's why we love great heroes in stories, great players, great scientists, great inventors, great musicians, great healers, great leaders, great thinkers, storytellers and people.
Greatness is intoxicating - it reveals our potential to us. Greatness ignites our souls - it inspires us to be great. When we don't act with that fire, we experience a loss of connection to purpose and meaning and eventually embrace depression.